we've got a winning recipe
for a restaurant franchise


where traditions are just as important as trends

Restaurant franchises are not all created equal. At Big Whiskey’s American Restaurant & Bar, you’ll find that we are quite different than most casual dining franchises.

First, there’s our unique and memorable name. The reputation of Big Whiskey’s is well known in the Midwest and attracts a wide range of ages and demographics. We pride ourselves on offering a unique gathering place focusing on great food, good times, and an awesome experience for all. We do this while staying true to the age-old traditions of maintaining the highest standards of quality and superior customer service; things that other franchise restaurants claim to offer but few do.

Big Whiskey’s is a company that really has its act together. Not every business can be franchised, most don’t have an idea what it’s going to take. They’ve taken the trouble to do things right, dotting every I and crossing every T.

Mark Siebert, CEO
iFranchise Group

HOW WE stack up

We set ourselves apart from other casual dining franchises by focusing on the quality and portions of our food, and offering our unique menu items to a broad range of customers, at all times of the day and night. We call it our 4-Opportunities Method. We serve delicious food and drinks at lunch, dinner, happy hour and late night, and welcome anyone who joins us throughout the day, whether they are families with kids, groups of friends who come to watch a game, a business lunch or a couple out for the evening.

There may be lots of restaurants for sale but only one that smartly combines a unique fun environment, superior food quality and exceptional guest services resulting in a proven revenue vs. investment ratio.

average sales by time of day

Big Whiskey’s strives to make spirits approachable with traditional and non-traditional whiskey drinks and we love a good game day rivalry! But we’re much more than a bar or spot for sports. We’ve earned our reputation as a dining destination serving up better food, bigger portions and loyal prices for lunch, happy hour, dinner, and late-night fun. This “4-Opportunities” operational mantra allows us to maximize revenue during these four key times of day.





That’s why we focus on great food and entertainment all the while staying true to the age-old traditions of maintaining the highest standards of quality – from our kitchen, our bar and our people. That’s why the legend continues to grow.


your back

Whether we share the same quirky sense of humor or a similar taste in whiskey, one thing is for sure: your success is our success! What can we offer to foster your success that many big box restaurants don't? Check it out below...

community first

What sets us apart from our competitors? Aside from our stellar sales-to-investment ratio, higher average ticket ($22.00!), and low cost per square foot, our community first approach is unmatched in our industry. Your Big Whiskey’s location won’t be just another chain location. It will be the local Big Whiskey’s in your community. We dedicate a lot of thought and marketing effort towards our area neighborhoods, and giving back is a cornerstone for how we do business.

complete training

Our comprehensive training program truly stands out from our competitors. Online courses and training quizzes are available, and we host training sessions at both a corporate location and onsite at your restaurant. This ensures you and your staff are fully ready for opening day!

on-going support

Ripping the band-aid off can be scary. We get it. We'll send the best-of-the-best from our team of leaders out to visit you on a regular basis and provide remote support whenever you need it. Except at 4:00am. *That's when we take a break.

award winning marketing

Our creative team of in-house marketing gurus and digital design partners aim to drive sales and elevate brand recognition. (Yeah, isn't that what marketing is supposed to do?) We'll collaborate with you on initial and ongoing promotion of your Big Whiskey's, and maybe snag a few awards along the way!

supplier assistance

Every family has a long line of extended family members, and we'll gladly introduce you to ours! Connecting with our most reliable providers and cashing in on negotiated pricing and terms for key products is key to your success and our success.

We’ve had the opportunity to work with the Big Whiskey’s team from the very beginning. It’s truly exciting for us to see the evolution from a single location to multiple restaurants across the region! Their dedication to success is second to none and we look forward to a continued partnership for many years to come.

Sally Hargis, Owner
Ozarks Coca-Cola

franchisee success

why invest?

leadership team

austin herschend


paul sundy

Co-Founder, Senior VP of Operations

matt caetano

Vice President of Operations

Laura Head Elliott

Director of Marketing

latest news



july 11, 2018 • springfield, mo

The Buffalo Chicken Dip is poppin’, the beers are pouring, and the patio is primed for summer fun! Friday, July 20th, Big Whiskey’s American Restaurant & Bar will celebrate the grand opening of their newest KC-area location at 9100 W. 135th Street in Overland Park, KS, and give away 100 gift certificate booklets to commemorate the occasion!

read more


november 28, 2017 • springfield, mo

Following over a month of fundraising efforts in the aftermath of hurricanes Harvey and Irma, Missouri-based Big Whiskey’s American Restaurant & Bar® has raised $10,000 for Convoy of Hope and their continued relief efforts.

read more

las vegas boulevard confirmed for first big whiskey's nevada location

october 11, 2017 • springfield, mo

Big Whiskey’s American Restaurant & Bar is all-in on plans to open their first Las Vegas restaurant location in 2018; right in the heart of the entertainment district on Las Vegas Boulevard.

read more

Big Whiskey’s heads south with a two-store restaurant franchise deal for Birmingham, Alabama

september 27, 2017 • springfield, mo

Midwest charm and southern hospitality collide with the latest franchise deal for Big Whiskey’s American Restaurant & Bar. A recently signed two-store deal will land Big Whiskey’s in sweet home Alabama; right in the heart of Birmingham in 2018.

read more



As a Big Whiskey’s franchise partner you can proudly own a dining destination that features multiple ways to welcome your guests — and multiple ways to build your bottom line. Best of all, you can do it with confidence, backed by a founding team that is committed to the support of its’ franchisees.

We celebrate sports but we’re not just a sports bar. We celebrate our excellent bar products, but we’re not just a bar. We’re a restaurant that does all that with a strong EBITDAR percentage that outperforms many competitors.

You're intrigued? Download our Investment Deck or reach out and let’s chat about why Big Whiskey’s is growing – and looking for you! Give us a call or drop us an email...we'd love to chat: 503.590.6575. Whether we share the same quirky sense of humor or a similar taste in whiskey, one thing is for sure: your success is our success!

leadership Team

austin herschend


Austin joined the Big Whiskey’s family in 2013 after completing his Masters Degree at Missouri State University and working in education for several years. His background in finance, marketing, and education helped complete the Big Whiskey’s ownership group and start the brand on its path towards franchising. Austin’s executive experience is extensive; he serves on the Herschend Family Entertainment Board, is acting Chair of Covenant Capital (Investing board), and serves on the Fellowship of Christian Athletes Board for South Central Missouri. When he’s not chatting up potential Big Whiskey’s franchise owners, you can find him on the golf course or spending time with his wife and daughter.

Next: Paul Sundy, Co-Founder, Senior VP of Operations >

paul sundy

Co-Founder, Senior VP of Operations

Paul started his entrepreneurial career in 2003 in downtown Springfield and has opened and operated 16 different eating/drinking establishments over the last 15 years. In 2006 Paul, along with two friends and partners, opened the first Big Whiskey’s on Park Central East. Exclusively doing everything themselves, including building the bar by hand and creating their own recipes, Paul had a vision early on for the potential in Big Whiskey’s. His vision led the way for the restaurant to begin franchising efforts in 2015.
Married to his wife of 15 years, with two kids, Paul spends most of his free time either at the lake or on the soccer fields with his Big Whiskey’s to-go box in hand.

Next: Matt Caetano, Vice President of Operations >

matt caetano

Vice President of Operations

With over 30 years, (30 YEARS!) of restaurant experience, Matt spent his early years as a master bartender, corporate trainer and new store manager for TGI Fridays. Needless to say, he’s our in-house operations guru and resident bar flair aficionado. Matt has been with Big Whiskey’s since the beginning, coming on board in 2006 prior to the first restaurant location opening. He facilitates all of our menu and recipe development and executes all Big Whiskey’s corporate and franchise management training.
Known for his hilarious jokes and catchy bar tricks, Matt’s philosophy of building a regular every day is the cornerstone of our restaurant culture. When he’s not on-location, Matt enjoys hanging out with his wife of 14 years and their teenage daughter.

Next: Laura Head Elliott, Director of Marketing >

laura head elliott

Director of Marketing

After a few years working in Minnesota post-college, Laura returned to Springfield in 2008 and began working for Paul and his multiple business endeavors shortly after. Serving as the marketing manager for multiple brands, Laura’s time and energy became more dedicated to Big Whiskey’s as the restaurant began to grow. A shared passion and commitment to not just the Big Whiskey’s marketing efforts, but the community first mentality, keeps her driven and dedicated to the evolving trends. Not able to pass up an opportunity for a beer on the patio, Laura loves being outside with her husband, new baby, and three black labs.

Big Whiskey's

While other national chains place their bars in somewhat isolated areas and treat them almost as an afterthought, our bar is a central component of the fun & welcoming atmosphere at Big Whiskey’s. It’s where friends and family gather to enjoy excellent food, watch their favorite sports and make new memories. And since our name states the obvious, we don’t have to advertise our bar product.


If you are interested in a restaurant franchise, Big Whiskey’s has a proven history, fun attitude and motivated owners committed to your success. We currently have franchisees in Bentonville, AR and Kansas City, MO. We have additional franchisees slated to open in Las Vegas, NV and Birmingham, AL in 2019.

inside & out

Big Whiskey's


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We're looking

In the 12 years since we opened our first casual dining restaurant in downtown Springfield MO, Big Whiskey’s American Restaurant & Bar has built a loyal following by offering better food, bigger portions and lower prices than our competitors, all in a fun, welcoming atmosphere.

Big Whiskey’s is offering you the chance to pursue an incredible opportunity in the restaurant franchise industry and put your skills and drive to work in a concept that has been refined, market-tested, and recognized time and time again for excellence.


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become a legend in your own market

With an average ticket of $22 (Say what?) we’ve got a winning formula for success. Send us your info below and unlock access to our 21-page Investment Deck - chalk full of great information including our killer sales to investment ratio. Or, if you’re a little old school and would like to actually talk to someone, give us a call at 417-869-2449. You can also email tsampson@bigwhiskeys.com or mriddiough@bigwhiskeys.com to strike up a conversation.

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