Big Whiskey's American Restaurant is emerging as the most profitable restaurant franchise to own in America in 2022. We know this is a bold statement, but being bold is how Big Whiskey's has become one of the best restaurant investment opportunities in the country since opening in 2006. Let's take a look at the techniques and strategies that make Big Whiskey's so profitable.
- Ticket Averages & Loyalty Program
- EBITDAR
- Lower Investment Cost
- COVID Response
- Complete Training
Thanks to longtime industry-leading inventory, operations systems, and an eye for detail, Big Whiskey’s is both affordable and highly profitable. In many cost and revenue categories, Big Whiskey’s exceeds both the industry segment average and our direct competitors.
Ticket Averages & Loyalty Program
It all comes down to the tickets. Our ticket averages are higher than our closest competitors because we focus on quality ingredients and we have one of the most active bars for any franchise. Our liquor, beer, and wine sales are much higher than our competitors, and our strong, well-balanced menu mix is engineered for maximum sales, encouraging guests to order more. With the addition of our new app-based loyalty program, ticket averages have increased even more, to an average of $35 per visit.
EBITDAR
What is EBITDAR? It is an acronym for Earning Before Amortization, Taxes, Depreciation, and Restructuring or Rent Costs). EBITDAR is a way for stakeholders to calculate the profitability of a company that removes non-recurring expenses to deliver a true valuation of the business. The industry average hovers around 17%, which is slightly higher than the EBITDAR for well-known franchises like Applebee's, Chili's, and TGIFriday's. Big Whiskey's experiences a 21.8% EBITDAR, outpacing more profitable franchises like Buffalo Wild Wings and Red Robin.
Lower Investment Cost
If you've been researching the best franchises to own in America, you've noticed the significant cost of the required initial investment. We believe it can be done better and for less than our competitors. We've developed a unique approach to maximize the efficiency of our kitchen footprint and our buildout oversight is much more detailed and effective than other franchises. This places Big Whiskey's as one of the most cost-effective franchises to own, coming in at nearly half of the average shown in our competitor set. We have a blueprint that has proven to achieve the highest value per square foot possible in our space.
COVID Response
Look, we don't want to talk about COVID anymore either, but it did have a lasting effect on the restaurant industry. We recognized this quickly and recovered faster than the rest of the pack with innovative ideas and intelligent offerings. Prior to the pandemic, Big Whiskey’s implemented an industry-leading online ordering platform and leveraged it to totally transform our business. Upon reopening our guests knew they could rely on our online ordering experience along with our to-go and delivery program. As a result, Big Whiskey’s was able to recover sales quickly and become a stand out among our competitors.
Big Whiskey’s never took the position that we would ever be fully closed. Because we adopted that mentality early, we were able to transform our kitchens before we fell behind. By taking this position and leveraging our strong relationship with US Foods, we were able to stock our kitchens with plenty of our to-go containers and our most ordered items. When the rest of the industry seemed to be scrambling to transform their kitchens, we were able to focus on getting quality products out the door and into our guests’ hands. Because of this, our sales never took a direct hit.
Complete Training
Comprehensive training, both seated and hands-on, is held at a corporate location and on-site at your restaurant to ensure you and your staff are fully ready before your grand opening. You will continue to receive valuable support throughout the opening and will be assigned a New Store Coordinator, which is a corporate trainer that aids in tying up loose ends, ensuring your store meets our high-quality standards before guests enter the building
Summary
The Big Whiskey’s formula of success extends beyond great food, drinks, and service, it’s built right into our restaurants. The Big Whiskey’s appeal begins at our uniquely modern but classically American exterior and continues right into our warm and welcoming interior. Guests enjoy a laid-back ambiance filled with comfortable booths, large private dining space, and our signature bar. At Big Whiskey’s you’ll find that our patios have a feel all their own and will become a favorite gathering place for your guests. With large TVs nearly everywhere you look, there’s not a bad spot in the house. While most of our competitors focus heavily on one aspect of the restaurant experience, Big Whiskey’s formula ensures that all of your guests have the dining experience they’re looking for.
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