October 30th, 2024, Springfield, Missouri: Big Whiskey’s American Restaurant and Bar is making waves nationwide, solidifying its position as the premier second-generation franchisor. The company has set a new standard for franchise success with successful conversions of existing restaurants into the Big Whiskey’s brand. Locations across Missouri, Oklahoma, Arkansas, and Alabama have all been transformed into thriving Big Whiskey’s restaurants, with upcoming locations in Alabaster, Alabama; Davie, Florida; and Owensboro, Kentucky set to join the ranks.
The Second-Generation Approach
Big Whiskey’s takes a unique approach to remodeling existing restaurants, prioritizing efficiency and creativity while embracing the essential aspects of the original layout. “We revamp the entire feel and flow of the space without having to move major infrastructure elements like hoods and bathrooms,” says Austin Herschend, Co-Owner & CFO of Big Whiskey’s. “There’s always a focus on creating a great spot for a patio or Whiskey’s Yard, which adds to the atmosphere our guests have come to love.”
This practical approach not only maintains the integrity of the original space but also ensures the process is cost-effective for potential franchisees. By repurposing existing infrastructure, Big Whiskey’s reduces the construction expense significantly. Infrastructure like green space, parking, and easements are often already in place, further lowering overall costs for franchisees.
Benefits for Franchisees
By focusing on second-generation spaces, Big Whiskey’s offers a clear advantage for franchisees looking to minimize upfront costs while maximizing potential. “The expense of construction can be greatly reduced with a remodel,” Herschend explains. “Franchisees benefit from existing structures, making it more affordable to open new stores. Plus, the surrounding community is often excited to see the revitalization of a space that may have been sitting empty.”
In addition to lower construction costs, this method fosters local buzz and excitement. Revitalizing an existing space generates a sense of community pride, encouraging local residents to support the new business.
A Flexible and Nimble Approach
One key factor that sets Big Whiskey’s apart from other franchisors is their flexibility in space layouts. While many franchises require strict adherence to a predetermined layout, Big Whiskey’s embraces a more adaptable approach. This adaptability allows Big Whiskey’s to open new locations more quickly and efficiently, giving franchisees the opportunity to expand faster and at a lower cost. “Our ability to be nimble with space layouts is a major advantage. Where many franchisors won’t budge, we find ways to make the space work without compromising the brand experience,” Herschend adds.
Investing in Community
Big Whiskey’s sees their second-generation franchising model as an investment not only in the brand but also in the communities they serve. Each remodel breathes new life into vacant or underutilized buildings, creating jobs and generating local economic growth. “No one wants to see a building sit empty,” says Herschend. “We want the community to feel like they’re a part of the investment. When people see a business revitalize their neighborhood, they get excited, and that excitement translates into support.”
About Big Whiskey’s American Restaurant and Bar
Founded with a passion for providing great food and an even better atmosphere, Big Whiskey’s American Restaurant and Bar is expanding across the nation as a second-generation franchise leader. With a focus on blending modern amenities with the existing charm of second-generation spaces, Big Whiskey’s has become a go-to choice for franchisees looking for a cost-effective and community-driven approach to opening a restaurant. For more information, please visit bigwhiskeyfranchise.com.
