December 5th, 2024, Springfield, Missouri: Big Whiskey’s American Restaurant & Bar, an emerging full service restaurant concept known for its crave-able menu and unforgettable experiences, is thrilled to announce the launch of its latest prototype restaurant, featuring the all-new “Whiskey’s Yard.” Building on the success of the first Whiskey’s Yard prototype in Lebanon, MO, this dynamic outdoor space takes dining experiences to the next level with games, a walk-up bar, and ample room for parties and sports viewing, offering guests more reasons to linger and celebrate.
With the popularity of eatertainment on the rise, consumers are increasingly seeking unique dining experiences that blend food, beverages, and entertainment into one seamless outing. According to recent industry reports, 65% of diners prefer experiential dining options over traditional restaurant visits, with outdoor spaces and game areas emerging as highly desirable amenities. This demand for eatertainment is particularly strong among Millennials and Gen Z, who are prioritizing social spaces and interactive dining experiences when choosing where to eat and gather with friends.
The Whiskey’s Yard capitalizes on these shifting consumer expectations. Offering guests a relaxed yet vibrant setting, this outdoor area is ideal for groups, families, and sports enthusiasts alike. Equipped with an assortment of games, including cornhole and giant Jenga, as well as large screens for sports viewing, Whiskey’s Yard is designed to encourage guests to stay and socialize long after their meal.
“We’re very excited to launch this new Whiskey’s Yard prototype and continue to lead in the experiential dining space,” said Austin Herschend. “The response to our first Whiskey’s Yard in Lebanon, MO, has been phenomenal. Guests loved having a dedicated outdoor space where they could enjoy the energy of a Big Whiskey’s experience while also relaxing and having fun with friends and family. Based on this success, we’re confident this prototype will appeal to a broad demographic, providing an enhanced dining experience that will make every visit memorable.”
The Lebanon, MO, Whiskey Yard prototype has shown promising results, with 19.5% in sales alone. This extended stay time has also driven a boost in food and beverage sales, underscoring the appeal and profitability of combining dining with interactive entertainment options.
Big Whiskey’s is committed to continuing its mission of delivering exceptional food, service, and experiences. With the launch of the new Whiskey’s Yard prototype, the restaurant group demonstrates its dedication to innovation and customer satisfaction by responding to evolving dining trends and offering more of what today’s guests crave. This rollout marks the beginning of an exciting expansion phase, with plans for additional Whiskey’s Yard locations in future Big Whiskey’s establishments across the region.
About Big Whiskey's American Restaurant & Bar
Big Whiskey's is a nationally recognized brand that delivers an authentic, fun, and inviting dining experience across its locations. Known for its quality food and drinks served with Southern hospitality, Big Whiskey’s has grown from a single establishment into a thriving franchise that blends tradition with modern appeal. With the launch of its new Whiskey Yard prototype, Big Whiskey’s is set to redefine the standard for full service concepts in the restaurant industry.
For more information about Big Whiskey’s and the new Whiskey Yard concept, please visit bigwhiskeyfranchise.com.
